Edge Pledge

Put yourself on the edge for wildlife on the edge.

Your dares. Every cent to nature.

Back in 2026.

Edge Pledge is free. We take no fees.

Our own businesses carry the cost, so every dollar goes to nature.

How it works

ONE

Pick an animal

Choose an animal on the edge, and the charity that helps it.

TWO

Pick your dares

Our dare maker helps you find dares that put you on the edge, not something you already love. Family and friends can dare you too. Or join a team, like your school, club or workplace.

THREE

Family vote

Family and friends give to vote for the dare they want to see. Every dollar is a vote, and the money goes to the charity.

FOUR

Do the dare

Film it, share it with the people who voted, and the animal wins.

Why we are back

Ten years ago we had a crack at Edge Pledge.

The idea was simple. Put yourself on the edge, and connect with the animals already on the edge of extinction.

People picked dares, friends and family voted with donations, and the money went to nature.

We raised real money for native animals. But it ran on my own sweat, and life moved on.

Since then I have built businesses for nature. Farms, land and conservation. And in all that time, nothing has filled this gap.

The thinking from 2016 still stands.

This time I get to bring my boys along. That is the bit I am most excited about.

Sam Marwood

Safe for kids too

Our sponsors

These businesses carry the cost of Edge Pledge, so it stays free. If you like what we are doing, please support them.

Cultivate Farms Cultivate Nature Nature Recovery

Get involved

Teams

Schools, clubs and workplaces can pick an animal together, and everyone takes on a dare for it.

Charities

If your charity helps an animal on the edge, we would love to have you on Edge Pledge. No fees, ever.

Businesses

I want nature to make money, not just ask for it. That is what Cultivate Nature is about.

Email Sam